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Brand Manager

Company: Clancy's Inc.
Location: Noblesville
Posted on: May 14, 2022

Job Description:

Make a meaningful impact a Brand Manager with Clancy's Inc.!
Clancy's Inc. was established in 1965 in Noblesville, Indiana by Indiana Restaurant Hall of Fame Member Carl Fogelsong. Pride in our commitment to technically excellent service, with an emphasis on warm hospitality is the cornerstone of our business. Coaching our staff to think our customers as guests in our own home. That's who we are, that's who we will always be.
We believe that hospitality, when done well, can be a transformative force in a community.
Who you are: The Brand Manager will own the brand marketing strategy for specific Clancy's Inc,. businesses, partnering with the operations leaders and chefs at each restaurant to develop marketing plans that support short term revenue goals and long term brand building objectives. You will be responsible for evolving brand positioning for existing brands and developing positioning for new brands, including informing strategy on everything from creative to pricing. You will create annual marketing plans, and translating those into integrated campaigns and activation across PR, influencers, partnerships, digital, and other key channels, while collaborating with the leaders of the channels to execute and measure campaigns. This role will report to our Director of Operations.What you'll do:

  • Lead the marketing strategy for specific Clancy's Inc. brands, partnering with our operators at each restaurant to deliver against our short term revenue and long term brand building objectives. Serve as the single point of contact for the operating teams of each brand.
  • Gain a deep understanding of each business utilizing our data/tools and identify opportunities to drive brand and revenue growth.
  • Refine (or build) brand positioning for each business informed by collecting customer insights and feedback, and by assessing market and competitive dynamics.
  • Create and manage a marketing calendar and develop a reporting cadence on performance. Develop 360 marketing campaigns with clear objectives.
  • Work seamlessly within the marketing channel managers (e.g. PR, creative, email, web/ecommerce), learning from best practices across the portfolio. Manage our social media strategy, execution, measurement.
  • Build relationships with existing partners (e.g. hotels, investors, museums) to ensure alignment across businesses and to build marketing campaigns that are complementary to our partners' objectives and marketing initiatives.
  • Form creative brand partnerships that are naturally aligned to our brands and can help us drive awareness or loyalty. What we need from you:
    • 3+ years of work experience in brand management, preferably in retail, liquor/spirits, food/beverage, luxury, or CPG. Experience in hospitality a plus, but not required.
    • Bachelor's Degree in business, marketing/communications or a related field required.
    • Equally left brain/right brain - Ability to interpret analytics, communicate and formulate strategy and experience in owning a P&L or being accountable for business results. A strong attention to detail in both written and visual content. Highly creative with enthusiasm to conceptualize and implement programs that are disruptive while maintain brand positioning.
    • Strong cross-functional leadership skills and desire to work with people who bring a different set of experiences to the table.
    • Experience operating independently to build comprehensive marketing campaigns, including identifying and building partnerships.
    • Adaptable and willing to take on additional responsibilities as necessary; experience in developing and implementing new approaches and processes.What you'll get from us:
      • Comprehensive Medical, Dental, and Vision insurance
      • Paid Time Off to support you with an active life outside of work
      • Life Insurance
      • Dining discount throughout the Clancy's Inc. family of restaurants
      • 401(k) to help you invest in your future
        If you have a disability under the Americans with Disabilities Act or a similar law and you wish to discuss potential accommodations related to applying for employment at our company, please e-mail for assistance.
        We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
        Clancy's Inc. will make reasonable accommodations under applicable law for qualified individuals to enable them to perform the essential functions of the job, unless doing so would create an undue hardship for the Company.

Keywords: Clancy's Inc., Noblesville , Brand Manager, Executive , Noblesville, Indiana

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